We first started with hippies in the 60s. This group of young adults was followed by preppies, yuppies -- "young upwardly mobile persons", buppies -- for the Black middle class, .... and remember "dinks?" -- "double income no kids."
Now, we have "scuppies" -- socially conscious upwardly mobile persons. These are young adults who are philanthropic, eat organic and live green.
Chuck Failla of Scuppie.com, plans to officially launch the Scuppie movement on April 22nd -- Earth Day. In a take-off of the 1980s "The Official Preppie Handbook," Failla is publishing "The Scuppie Manifesto"
USAToday reports:
The world is ready for scuppies, Failla says, because the world has gone green. "Now even Wal-Mart has all kinds of green initiatives."
The goal is to make green the norm, not the expensive alternative.
"To be eco-friendly does not mean you have to wear a burlap sack when you can get beautiful, organically sourced clothing," he says. "Whatever you want, there's a greener alternative."
Every generation has its own -ppie acronym for describing groups of like-minded people. How come?
"Attaching this suffix to a word condenses a big idea into a small package so we're more effective in our speech," explains lexicographer Grant Barrett, co-host of the National Public Radio show A Way With Words. "Plus, it's an acronym, so that makes our speech more efficient."
Will the term "scuppie" last as long as, say, hippie?
"They almost never do," Barrett says. "Usually they die on the press release."
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